The DeSoto logo featured a stylized image of the explorer.
The DeSoto logo featured a stylized image of the explorer.
The marque was named after the Spanish explorer Hernando de Soto, who led the first European expedition deep into the territory of the modern-day United States (Florida, Georgia and Alabama) and was the first documented European to have crossed the Mississippi River.
Founded: 1928
Founder: Walter Chrysler
Headquarters: Highland Park, Michigan
Defunct: 1961
DeSoto (sometimes De Soto) was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
Learn More: DeSoto (automobile) Wiki
The DeSoto make was founded by Walter Chrysler on August 4, 1928, to compete with Oldsmobile, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge and Plymouth also added to the lower end of Chrysler family in 1928.
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