The horse was seen as a symbol of strength, power, and mobility, which were qualities that Hartmann wanted to associate with his invention.
The most widely believed theory of the horse logo is that it all began when a veterinarian named Hartmann invented hoof buffers which were made from soft rubber and prevented horses from slipping on icy surfaces. The hoof buffers also improved the overall mobility of the horse. Continental organized the production and distribution of the hoof buffers which each carried an icon that displayed the jumping horse.
The horse logo is used because of the distinct qualities of the horse: strength, agility, and endurance.
Learn More: Continental Logo History
Founded: 1871
Founder: (unknown)
Headquarters: Hanover, Germany
Official Site: www.continentaltire.com
Continental was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie. In 1898, Continental started development and production of the vehicle tires with plain tread, which was the major success of the brand. In 1904, Continental became the first company in the world to manufacture grooved vehicle tires.
As of 2019, Continental is the 4th largest tire manufacturer behind Bridgestone (Japan), Michelin (France), and Goodyear (United States).
Learn More: Continental Wiki
The horse was a well-known icon in this region when Continental was founded in 1871, so it’s believed that Continental could have utilized its popularity to emphasize the company’s connection to the city and region.
The company’s roots are in Hanover, Germany where the horse has long been a traditional symbol in the region. Though the style and references in the logo have changed through the years, the inclusion of the horse has remained.
Source : Brand Assets | Continental Tire
Pirelli Logo| Rank | Company | Country |
|---|---|---|
| #1 |  Volkswagen |
Germany |
| #2 |  Toyota |
Japan |
| #3 |  Stellantis |
Netherlands |
| #4 |  Mercedes-Benz Group |
Germany |
| #5 |  Ford Motor |
United States |
| Rank | Company | Country |
|---|---|---|
| #1 |  Michelin |
France |
| #2 |  Bridgestone |
Japan |
| #3 |  Continental |
Germany |
| #4 |  Goodyear |
United States |
| #5 |  Sumitomo |
Japan |
