The Rivian logo is inspired by the compass, which is a symbol of exploration and possibility.
The compass changed the way the world traveled. It fostered exploration and embodied the idea that with the right tools, we can go anywhere and do anything. Our logo was inspired by this mechanism of possibility, and for accompanying so many on their journeys north, south, east, west and everywhere in between.
The four arrows in our directional logo symbolize the values and behaviors that inform every decision we make. The two outer arrows express our mission to make the world a better place through innovation and adventure. The two inner arrows represent our core desire to be inspiring and inviting to all.
This is more than a logo — it’s our promise to always point you in the right direction.
Founded: 2009
Founder: Robert "RJ" Scaringe
Headquarters: Plymouth, Michigan, U.S.
Official Site: www.rivian.com
Rivian is an American automaker and automotive technology company founded in 2009. The company develops vehicles, products and services related to sustainable transportation.
In May 2018, Rivian stated that they had dubbed their upcoming truck with the working name A1T and their SUV with the working name A1C. In November 2018, the truck and SUV were renamed the R1T and R1S, respectively.
Learn More: Rivian Wiki
For Rivian, their logo, a compass, means — Rivian's promise and will always point you in the right direction.
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