How Much Did Tesla's Name Cost?

How Tesla Motors acquired the rights to the name "Tesla" is an interesting story.

The YouTube short from Take Impulse might surprise a few people. Musk opens it by saying that Tesla Motors didn't come up with the company's name and didn't own it at all.

Who Owns the Name Tesla?

It was already in use by a man in Sacramento who owned the rights to the name. Musk approached the man and offered him $75,000 for the name, but the man declined to sell it.

Musk then came up with a clever strategy to acquire the right to use the name, which involved sending the nicest and most persuasive person from his team to sit on the man's doorstep until he agreed to sell the name.

Eventually, the man agreed to sell the rights to use the Tesla name to Musk for $75,000.

We didn't own the name "Tesla" | Elon Musk

This allowed Musk to use the name for his electric car company, which he believed honored the legacy of Nikola Tesla.

Looking back, it is clear that the investment has paid off.

The Tesla name has become one of the most recognizable and respected brands in the world, and the company has grown to become a leader in the electric vehicle industry.

The name "Tesla" has become synonymous with innovation, sustainability, and cutting-edge technology and has helped to establish the company as a major player in the automotive industry.

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