BMW Sales Figures & Market Share in India (2008-2022)

In 2022, the Indian luxury car market saw a rebound in demand. However, the forerunner, Mercedes-Benz, was not alone in its sales growth. BMW, also from German luxury car brand, had its best-ever annual sales in India in 2022. It sold 11,981 vehicles (excluding the Mini brand of 713 units)--up 37% from a year earlier. BMW has a 34.23% share of the luxury car market in India; Mercedes and BMW, two German brands together, have an almost 80% share of the Indian luxury car market.

The company said its SUV range had seen 60 percent growth in sales in 2022, while the 3 Series, 5 Series, and 6 Series continued their strong performance. Strong demand has led to waiting times of up to six months for most of its products. The strong performance also puts BMW firmly ahead of German rival Audi, which sold 4,187 vehicles in 2022.

At the company's annual meeting, Vikram Pawah, President of BMW Group India, said, "The BMW Group is proud to have achieved its best year in India since its inception. We've been relentlessly developing our strategy, enabling us to achieve undiminished dynamic growth in the premium car and motorcycle segments. This achievement is a direct result of our unswerving commitment to offering exclusive products, providing the best service, and being deeply engaged with customers."

Below are the sales figures and market share of BMW in India over the past decade:

BMW Sales Figures & Market Share in India (2008-2022, units)
Year	Indian Luxury Car Market	BMW	Market Share
2022	35,000	11,981	34.23%
2021	27,000	8,236	30.50%
2020	19,681	6,902	35.07%
2019	35,274	9,000	25.51%
2018	40,788	10,405	25.51%
2017	38,989	9,379	24.06%
2016	33,296	7,500	22.52%
2015	36,207	6,550	18.09%
2014	31,912	6,409	20.08%
2013	30,166	7,327	24.29%
2012	28,438	9,375	32.97%
2011	24,300	9,371	38.56%
2010	15,896	6,246	39.29%
2009	8,755	3,619	41.33%
2008	7,672	2,908	37.90%
Total	413,374	115,208	27.87%

BMW's sales figures for the Indian market increased significantly in 2022. The company's products are popular with buyers in all sectors of the economy, including BMW vehicles, Mini cars, and BMW motorbikes.

BMW Motorcycles sold 7,282 units in India in 2022. This was a 40 percent increase from the previous year and the company's best annual figure to date. Of that figure, 90 percent were accounted for by sales of the G310 series (G310R/G310GS/G310RR).

As for Mini's sales in India in 2022 of 713 units, up 11.4 percent, 41 percent of the total was accounted for by the locally assembled Mini Countryman. The three-door hatch accounted for 38 percent of total sales and the convertible 21 percent.

The company estimates it is off to a strong start in 2023 and plans to launch some new products in January. The automaker will launch the new 7 Series, i7 electric vehicle, and X1 at the end of January, followed by the 3 Series coupe and X7 revamp later that month.