BMW to Cancel 8 Series Coupe and Convertible Due to Poor Sales

BMW to Cancel 8 Series Coupe and Convertible Due to Poor Sales PHOTO CREDIT: bmwblog.com

The price tag of the BMW 8 Series is an obstacle for many people. It is reported that BMW may discontinue the two-door Coupe and Convertible models in the next model and only bring a replacement for the four-door Gran Coupe. If this happens, this legendary model may be a thing of the past!

When the 8 Series was launched in 2018, many BMW customers thought the car's price tag was too high, so it disappointed many target consumers. Recently, according to a car magazine, BMW plans to discontinue the production of some models of this sports car because of poor sales performance.

According to the latest "reliable" news, BMW will discontinue the Convertible and two-door Coupe models after 2026. As for the Gran Coupe four-door coupe model, BMW is currently preparing a replacement model for this car; it will be launched in 2026 to replace the current model.

BMW 8 Series Coupe

MSRP (2023): From $87,500 to $90,400

BMW to Cancel 8 Series Coupe and Convertible Due to Poor Sales

BMW 8 Series Convertible

MSRP (2023): From $97,100 to $100,000

BMW to Cancel 8 Series Coupe and Convertible Due to Poor Sales

BMW 8 Series Sedan (Gran Coupe)

MSRP (2023): $87,500 to $90,400

BMW to Cancel 8 Series Coupe and Convertible Due to Poor Sales

That news isn't groundless because, in 2020, some dealers complained that these cars weren't easy to sell; the market was still more fond of SUV models such as the X5 and X7. In terms of sales data, this car only sold fewer than a few hundred new cars in its first year (2018). Although it improved in 2019, it still sold less than 4,500 cars in total. As for the total sales of more than 7,700 new cars in 2020 and 2021, it can be seen that the popularity is very low.

It is undeniable that the BMW 8 Series has a dynamic and elegant appearance, but its high price makes many consumers give up and choose other models. If you really, really like want an 8 Series 2-door Coupe or Convertible and you have enough money, please buy one as soon as possible—you won't regret it!