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Germany |
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As BMW's flagship sedan, the BMW 7 Series represents the pinnacle of BMW's luxury and performance offerings.
The journey of the BMW 7 Series began in 1977 when it emerged as the successor to the BMW E3 sedan, also known as the "New Six" or "Bavaria." With its debut, the 7 Series made a bold statement, introducing a new era of luxury and refinement for BMW.
First introduced as the E23 generation, the inaugural 7 Series set the foundation for the years to come. With its shark-nose front end and a range of powerful engines, including inline-six and later V12 options, the E23 showcased BMW's commitment to performance and engineering excellence. It also marked the introduction of advanced features such as an onboard computer and anti-lock braking system (ABS), setting the stage for the technological advancements that would define future generations.
The BMW 7 Series was launched in 1977 as the successor to the BMW E3 sedan.
The E23 featured a range of inline-six and inline-six turbocharged engines, as well as a V12 engine introduced later.
It was the first BMW model to offer an onboard computer and anti-lock braking system (ABS).
The design of the E23 featured a distinctive shark-nose front end.
The E32 introduced several technological advancements, including electronic damper control and double-glazed windows for improved sound insulation.
It was available with V8 and V12 engines, as well as the option of all-wheel drive (in some markets).
The E32 featured a more rounded design compared to its predecessor, with improved aerodynamics.
The E38 marked a significant shift in design, with a more streamlined and aerodynamic appearance.
It introduced various technological innovations, such as satellite navigation, adaptive cruise control, and an optional built-in phone.
The E38 also featured a range of engines, including V8 and V12 options.
It is often regarded as one of the most luxurious and well-built 7 Series generations.
The E65/E66 models represented a departure from the traditional BMW design language with a more controversial and polarizing styling.
It introduced the iDrive system, which integrated various vehicle functions into a central control knob and displays screen.
The E65/E66 featured a range of engines, including V8, V12, and later a V8 turbocharged engine.
The long-wheelbase version (E66) provided increased rear passenger space and comfort.
The F01/F02 models featured a more evolutionary design compared to the E65/E66, with a sleeker and more refined appearance.
They showcased a host of advanced technologies, including night vision, a heads-up display, and active cruise control with a stop-and-go function.
The F01/F02 introduced a variety of engines, including six-cylinder, V8, V12, and later a hybrid option (ActiveHybrid 7).
The long-wheelbase version (F02) continued to offer enhanced rear passenger comfort.
The G11 and G12 models were designed to incorporate lightweight construction techniques, including the use of carbon fiber-reinforced plastic (CFRP) in the body structure, resulting in improved fuel efficiency and performance.
The design of the G11/G12 featured a more modern and sleek appearance, with a prominent kidney grille and distinctive LED headlights.
The interior of the sixth-generation 7 Series showcased a blend of luxury and technology, including a fully digital instrument cluster, a larger infotainment display, and an advanced gesture control system.
The G11/G12 models offered a range of engines, including inline-six, V8, and V12 options, with turbocharging technology for enhanced power and efficiency.
It introduced advanced driver assistance systems such as adaptive cruise control, lane keeping assist, and autonomous parking.
The long-wheelbase version (G12) continued to provide ample rear passenger space and luxurious amenities, including reclining rear seats and a panoramic sunroof.
In 2019, the sixth-generation 7 Series received a mid-cycle update, bringing subtle design changes, upgraded technology features, and improved engine options.
Level 3 Autonomous Driving System: The G70 7 Series is equipped with an advanced autonomous driving system that offers a high level of automation, allowing for hands-off driving under certain conditions.
Horizontally Split Headlight Units: The G70 adopts horizontally split headlight units, adding a unique and modern visual element to the front end of the vehicle.
Diverse Powertrain Options: The G70 7 Series offers a range of powertrain options, including petrol, petrol plug-in hybrid, diesel, and battery-electric variants. This provides customers with a variety of choices to suit their preferences and needs.
BMW i7 Electric Variant: The G70 introduces the BMW i7, an electric variant of the 7 Series. The i7 features an advanced electric powertrain, showcasing BMW's commitment to sustainable mobility.
No V12 Engine Option: In the G70 7 Series, BMW has decided not to offer a V12 engine option, signaling a shift in the engine lineup for this generation.
The evolution of the BMW 7 Series has been a testament to the brand's relentless pursuit of perfection. From the refined elegance of the E23 to the technological marvels of the E38 and the daring innovations of the E65/E66, each generation of the 7 Series has brought advancements in technology, design, and performance, contributing to the overall competitiveness of the luxury D-class segment.
While the Mercedes-Benz S-Class has been a dominant competitor in the luxury sedan segment, the BMW 7 Series has established its own unique identity and loyal following. It offers a sportier and more dynamic driving experience, combining performance, luxury, and cutting-edge technology to appeal to enthusiasts seeking a different driving experience.
RELATED: BMW Evolution: 1916-Present
Rank | Company | Country |
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#1 | ![]() |
Germany |
#2 | ![]() |
Japan |
#3 | ![]() |
Netherlands |
#4 | ![]() |
Germany |
#5 | ![]() |
United States |
Rank | Company | Country |
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#1 | ![]() |
France |
#2 | ![]() |
Japan |
#3 | ![]() |
Germany |
#4 | ![]() |
United States |
#5 | ![]() |
Japan |